Animated Explainer Videos: What You Need To Know
Creating your own animated explainer videos even with no experience shouldn’t be difficult. So joining the explainer video bandwagon is never too late.
Sure, it can be intimidating and frustrating during the early stages, but it will pay off in the end. Because engaging explainer videos will bring you more revenue for your business.
We’ve rounded up tips from the pros and put them together for you. In this post, you’ll get in-depth advice for creating great explainer videos. Your videos will not only kick ass but will also create a lasting impression.
What is An Animated Explainer Video?
An animated explainer video doesn’t just describe what your company’s product or service is. It is also a marketing tool that can increase the conversion rate of your business.
Many successful campaigns have proven the effectiveness of explainer videos. This is why they have become a must for every business’ marketing campaign.
So, if you don’t have an explainer video yet, now is the best time to create one.
Tips for Making Awesome Animated Explainer Videos
One of the most frequently shared tips when creating explainer videos is to know your audience well. However, it can be confusing for people who don’t have a background in making videos for marketing purposes.
By now, you might think that by knowing who your target audience is, you are all set. Believing this will be a fatal mistake that can cost you future profits. We’re not trying to scare you, but it’s a known fact.
Use Buyer Personas
A buyer persona is a representation of who your ideal customer is. A detailed buyer persona can have a big impact on your business. You will attract visitors, valuable prospects and gain customers.
Knowing your audience through buyer personas will help you create your explainer videos.
Identify Their Pain Points
So now you are acquainted with your audience. What’s next?
Identify with their pain. If your viewers identify with the emotions in your videos, there’s a good chance they will watch to the end.
Show Common Problems
How do you make sure viewers empathize with your videos? Gives common problems.
Your viewers will find common ground because they have experienced the same thing in the past. This will keep them interested in what your product or service can do for them.
Now, let’s dive into the samples.
Best Animated Explainer Videos Samples for 2022
Customer onboarding video for Planet Finance by the well-known explainer video company is well-scripted and seasoned with a cheerful background music.
Seqrite’s explainer video by wowmakers explains a complex computer system in laymen’s language, very understandable.
Blink Tower’s video of Mozilla Webmaker is reference-rich with unique voiceover accent.
Pledgewin Explainer Video by Planet Nutshell has suitable BGM and voiceover for a sport app.
Go Explainer’s video of Door Taxi stick characters and sketch-style background. It doesn’t have a background music though, bummer.
Cellmute by Video Guru gives moral value of not driving and texting as well as advertising the product.
Watching these seven amazing videos perhaps you’re starting to recognize some traits they have in common.
- They’re short, and to the point
- Keep the actual marketing words to minimum, talk about the benefit of the product.
- A couple of humor never hurts
- A good visual, voiceover, and background music ensures the watcher to stay longer
That’s the top seven explainer videos I picked carefully among millions of others….. or hundreds, I’m not sure. However, they are the best and they have proven their work to be in high-quality.
Do you have any other animated corporate videos that I might have missed? Let me know in the comment section below. I’d love to hear it!
