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Digital Marketing

CUSTOMER ENGAGEMENT FOR BETTER ROI

You started a business and wanted to generate awareness among the people about your business for which you created a website and made it visible on the search engine with the help of SEO, PPC, and other digital marketing ways. You even start to get traffic on your site but is that enough, NO, you need to engage the traffic on your site. The objective when anyone starts a business is to get some return from it, and for this, you need to generate leads and for this, you need to have engaged your customers on your website .

What is customer engagement?

  • In simple terms, customer engagement is engaging customers through various activities .
  • Is your website good enough to engage traffic?

Why is customer engagement important?

  • Customer engagement is not important just to sore high your sales, but by letting your customer interact and engage on your website you are actually increasing the credibility of your website, which is again very important a factor.
  • To be precise, customer engagement not only helps your sales to increase but also Establishes high-value, long-term customer relationships,  Builds trust with the customers, Helps to figure out customers’ behavior.

How to make your website more engaging?

Now that we understand that engaging customer on your website is important so the next step to be take into consideration is how this is to be done. As we all know that no two customers are the same and you cannot cater to all of them at the same time with the same content. But yes no matter how different human beings would be a few things will always remain in common and that you need to take care of and make your site more engaging with those things. Below are a few ways in which you can make your site more engaging:

Good Content and Images

This is something that is very well known to each and everyone, “CONTENT IS THE KING” has good and relevant content on your website along with relevant and suitable images as this would the people with them on your site.

Too many choices may confuse the customer

People love to have choices but too many of them are often confusing which might lead to not choosing anything at all. So have different options on your website but make sure not to make it more cluttered or messy.

Social Votes

We often tend to seek the opinion of others before making any decision, in the same manner, visitors might find your website interesting yet feel confused to take any action and seek the opinion of others. So, you must include testimonials and ratings highlighted on your website. This builds trust in the mind of the visitors.

Using the power of a real person

It is always advisable to include the pictures of your customers and clients in the review or testimonials, as this makes your site more engaging and holds the interest of the customer.

Stories

Stories always interest people, talk about your success as well as your failure stories as this tends to hold the interest of the customer for they make a true picture of you and do not show a man-made story which people might not buy and hence create a bad image of your site. In case of failure stories, you can also let your customer know how you made it through it and recovered.

Commitment

You can increase brand loyalty by making a commitment or asking your customer to do so. It could be anything, subscribing to a newsletter or even becoming your fan on Facebook.

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