Top 3 Mistakes: Why Your YouTube Videos Aren’t Working?
Why YouTube Titles are so Important?
As we all know, quality and thumbnails are important for YouTube videos. The YouTube title or headline is another important factor that users look at when choosing a video to view. Your title doesn’t have to be compelling. Youtube tags also play an important role.
This is crucial for all businesses, large and small. The cost of producing high-quality videos on YouTube can run into the thousands. If no one views them, it’s a waste of thousands of dollars.
Even channels with a small budget can waste hours writing headlines and scripting videos.
Your YouTube video title should do two things. It should tell the viewer about the video and encourage them to click on the link to see it.
People are known for being extremely shrewd with their time. They won’t click through even if they are searching for information on a specific subject.
1. Avoid these 5 Common Mistakes with YouTube Titles
Many marketers and brands make the first mistake on their YouTube channels by not focusing on the topic. They are creating inappropriate content for their video. Even if your content is good, people will not watch it.
If your channel is connected to fitness, and suddenly you release a video about fashion, people who have been following you for fitness content will skip that video instead of clicking through to find out more. Choose tags for youtube wisely.
A common mistake is to be too wordy with your titles. This can be detrimental in several ways. YouTube will cut down your title after approximately 45-50 characters. Make sure that your keyword, or the most important part, of your title, is near the beginning to ensure people can see it.
Because people scroll through YouTube while skimming, they must be attracted to the first two or three words of your title. They won’t click through to view the content if they don’t catch their attention.
Avoid being too specific in your headline. Sometimes you might be too specific and discourage people from clicking on your video.
Let’s suppose you run a tech review channel. You create a video that reviews a camera model that isn’t well-known. People who don’t know the name of the camera won’t click it if you mention it in the title. You could write “Best camera to shoot YouTube videos” or “Best cam for nature photography”, which will appeal to a larger audience.
2. Inspiration from Other YouTube Channels
To get inspiration for your YouTube videos, there are two great resources: your Dream 100 or your Model 100. You will need to research what works for other YouTube businesses in order to create these resources.
Russell Brunson, the entrepreneur, created the Dream 100 model. It is a list that includes all your competitors. These are YouTube channels that create content in your industry or niche similar to what you are looking to create.
YouTube’s unique feature is that you can see what’s working for other channels. This is unlike other marketing methods like email subject lines or headlines. YouTube allows you to visit the channels of your competitors, compile a list of video titles that worked, and then draw inspiration for your content.
Your Model 100 is your companion to your Dream 100. These channels are similar in style but are not relevant in content to your industry or niche. For example, if your company is a SaaS provider, you might check out a YouTube channel belonging to another SaaS provider in a different niche or industry. Although their content might not be relevant to your audience, you can still draw inspiration from the style and tone they use to create content that is relevant to your audience.
You can take their example and create your own comparisons between your product and that of a competitor. You can also use their demo as an inspiration to create your own demo.
3. Tap into Emotions to Get Click-Throughs
Evoking a specific emotion is the best way to get people clicking through your headline to view your YouTube video. Studies and tests have shown that fear, desire, and curiosity are the most effective emotions at convincing people to act.
Fear is a natural human response. We are wired to hear warnings and negative messages. People pay more attention to warnings than to benefits.
Marketers know the power of communicating with their audience’s needs, their goals, and what they want in their lives or businesses. This point is simple to grasp. While most people won’t click through to see a video on the features of something they are interested in, they will click through to view a video.
You have many options to elicit an emotional response in order to get a click from your YouTube headline.
Make a Loop
The art of opening a loop refers to the art and science of creating a story in the headline, but not finishing it within your video content.
Reveal a Secret
It may feel like opening a loop. In that you are talking about the secret in the headline, but not the actual secret until someone clicks through to see the video, revealing a secret can be similar to revealing a secret. Instead of starting the story, however, you are revealing a secret that no other person is sharing. This could be a simple example: “The true cost of starting an Airbnb”
This is the idea that professionals may be offering advice on similar topics, but they are choosing to not reveal the one important piece of information your video will reveal. This can be very effective in generating curiosity and compelling viewers to click.
Talk about Contrasting Ideas
Another great way to increase curiosity is to combine opposing words or ideas into your headline.
You might say “Healthy foods that you absolutely don’t want to eat.” Anybody looking to live a healthier life or find healthier foods to eat will want to know what those foods are.
Talk about the Future
The future is also something you can talk about. You can discuss the future of your niche or industry, as well as “The best and most dangerous trends for 2022.”
This time-sensitive information can be compelling enough to get people to click through. However, it is not as powerful as evoking curiosity. It is important to remember that titles that include years to convey timeliness may not be timeless, depending on your niche and topic.
Businesses will attempt to avoid this problem by changing their titles to reflect the new year. This creates an illusion of time. This practice is dangerous. If the title of the video says 2022, and the video was released in 2020, viewers are less likely to trust the video or future content regarding these trends.